Color WOW is a breakthrough hair care brand redefining how we protect, style, and maintain color-treated hair.
Known globally for its iconic Dream Coat technology, Color WOW delivers high-performance solutions that solve real problems for chemically processed, frizz-prone, and unruly hair.

The brand’s mission is to take the fear and frustration out of color-treated hair care.

Powered by ground-breaking formulas free of sulfates, parabens, and silicones, Color WOW transforms dull, fragile
hair into sleek, glass-like strands with long-lasting humidity protection and zero buildup.

Dream Coat, their hero product, uses advanced polymer technology that forms an invisible waterproof shield — activated by heat — to lock in smoothness and shine for up to 3 days.

Trusted by celebrity stylists like Chris Appleton, Color WOW is a favorite behind the scenes at red carpets, fashion shows, and photo shoots. It's not just hair care — it's innovation tailored to the needs of modern, color-committed individuals.

TIGI Bed Head is a bold, rebellious hair care brand born from the creative minds of professional stylists who believe in breaking rules, not following trends.

Designed for those who express themselves through their hair, Bed Head celebrates individuality, self-expression, and unapologetic style.

The brand’s mission is to empower everyone to create salon-worthy looks at home — from edgy texture to vibrant color and high-definition shine.
Bed Head blends professional performance with a fearless attitude, offering products that are innovative, effective, and fun to use.

Whether it’s about volume, hold, smoothness, or wild color, TIGI Bed Head delivers high-impact results for every hair type and lifestyle. Known for iconic products like After Party, Hard Head, and Dumb Blonde, it’s a go-to line for artists, creatives, and anyone who lives life with a twist.

TIGI Bed Head — for hair that plays loud and lives proud.

Wella is a legacy brand rooted in over 140 years of professional hair expertise, innovation, and craftsmanship. Trusted by generations of stylists worldwide, Wella’s mission is to elevate the art of hair through science, education, and cutting-edge technology.

The brand is built on the belief that hair is a form of personal identity — and that beautiful hair begins with healthy hair.
From vibrant color systems and high-performance lighteners to nourishing treatments and salon-grade care, Wella offers complete solutions tailored to every hair type and creative vision.

Wella’s commitment to sustainable beauty, salon partnership, and continuous innovation keeps it at the forefront of the professional hair industry.
Whether behind the chair or at home, Wella empowers people to create, transform, and express themselves with confidence.

Wella — where passion meets precision, and every strand tells a story.

K18 is a biotech-driven haircare brand that’s redefining the future of hair repair.
Powered by a breakthrough peptide technology, K18’s mission is to heal hair from the inside out — not just mask damage on the surface.

Born at the intersection of biology and beauty, K18 spent over a decade decoding the keratin chain responsible for hair’s strength and elasticity.

The result?
The patented K18Peptide™, which reconnects broken polypeptide chains to restore hair to its original, youthful state — in just 4 minutes.

Unlike traditional treatments that coat the hair or temporarily fill gaps, K18 works at a molecular level, reversing even extreme damage caused by bleach, color, heat, and chemical services.

Vegan, cruelty-free, and free of silicones,sulfates, and parabens, K18 delivers radical simplicity with scientifically proven results.

K18 — not just repair. True biological hair renewal.

Thinning hair isn’t just a cosmetic issue — it’s a biological one.
Nioxin was created to address this challenge head-on, offering targeted solutions that focus on scalp health as the foundation for thicker, fuller-looking hair.

Grounded in decades of trichological science, Nioxin blends dermatological insight with salon-grade performance.
Each system is customized to match specific hair types and thinning patterns, working in harmony with the scalp’s natural environment to strengthen strands and optimize growth conditions.

With lightweight, residue-free formulas and advanced delivery technologies, Nioxin supports hair from root to tip - improving texture, density, and resilience over time.

This isn’t styling. This is scalp therapy, trusted by professionals and recommended by dermatologists worldwide.

Nioxin — because a healthy scalp is where great hair begins.

Inspired by progressive French skincare, Éprouvage brings an anti-aging, wellness-focused philosophy to haircare — starting where true hair health begins: the scalp.

Using cutting-edge plant stem cell technology and powerful antioxidants, Éprouvage formulations are designed to protect, soothe, and rejuvenate the scalp while strengthening the hair fiber. The result is hair that resists time, stress, and environmental aggressors — without sacrificing softness or shine.

Each formula is sulfate-free, color-safe, and carefully crafted to support long-term hair vitality, whether you're targeting thinning, dryness, or early signs of aging.

It’s not just about hair repair — it’s about prevention. A calm, balanced scalp today means stronger, more beautiful hair tomorrow.

Born from the desire to harness the restorative power of nature, Moroccanoil revolutionized haircare by introducing the iconic argan oil treatment.

This luxurious, nutrient-rich oil blends antioxidants, vitamins, and essential fatty acids to deeply hydrate and rejuvenate hair — delivering unmatched softness and luminous shine.

Moroccanoil’s mission is to provide transformative beauty through simple, effective, and indulgent formulas that celebrate the natural brilliance of every hair type. With a commitment to cruelty-free practices and environmentally conscious sourcing, the brand combines luxury with responsibility.

Beyond repair, Moroccanoil empowers individuals to embrace their hair’s natural vitality and express their unique beauty with confidence.

DevaCurl was born from a passion to embrace and enhance natural curls, coils, and waves — transforming the way textured hair is cared for around the world.

By developing sulfate-free, silicone-free formulas specifically tailored to hydrate and define curls without weighing them down, DevaCurl champions authenticity and self-love.

Its revolutionary approach combines innovative technology with gentle botanicals, nurturing curls to reveal their full bounce, softness, and vibrancy. The brand's philosophy goes beyond products — it's a movement to inspire confidence and celebrate diversity in hair textures everywhere.

With DevaCurl, every curl tells a story — one of individuality, resilience, and unapologetic beauty.

Rooted in barbershop tradition and fueled by a rebellious spirit, Suavecito delivers grooming products that blend old-school craftsmanship with contemporary style.

Known for its signature pomades, the brand caters to men who value precision, confidence, and a flawless finish.

More than just styling, Suavecito embodies a lifestyle — one where attention to detail and authenticity reign supreme. Its formulas provide strong hold without stiffness, allowing effortless, enduring looks that stand out but never overstay their welcome.

With Suavecito, grooming becomes an art — sharp, timeless, and unapologetically bold.

Reuzel channels the spirit of classic barbershop culture with a modern twist, offering premium grooming products designed for those who dare to stand out.

Rooted in Dutch heritage and crafted with passion, Reuzel delivers high-performance pomades, clays, and styling essentials that combine reliability with fearless self-expression.

Focused on quality and versatility, the brand empowers men to master their look — whether it's a slicked-back classic or a rugged, textured finish. Reuzel's formulas balance strong hold with effortless manageability, inviting wearers to experiment, create, and redefine their personal style.

More than a brand, Reuzel is a statement: unapologetic, authentic, and built for the bold.

AG Care combines advanced scientific research with a passion for hair health to create professional-grade products that deliver visible results.

Rooted in innovation, the brand develops formulations that restore, strengthen, and protect hair from everyday stressors and environmental damage.

Prioritizing clean, safe ingredients, AG Care’s offerings are free from harsh chemicals and rich in nourishing botanicals. Each product is crafted to address specific hair needs — from hydration and repair to color protection and volume — ensuring tailored care for every hair type.

By bridging salon expertise and consumer needs, AG Care empowers individuals to achieve salon-quality hair health and beauty in their daily routine.

With over 120 years of expertise, Schwarzkopf stands as a global leader in hair care innovation and professional styling.

Rooted in German precision and cutting-edge science, the brand continuously develops transformative products that meet the evolving needs of consumers and professionals alike.

From groundbreaking color technologies to advanced treatments and styling solutions, Schwarzkopf is dedicated to enhancing hair's health, vibrancy, and individuality. Committed to sustainability and quality, the brand bridges tradition with modern trends to empower confidence in every strand.

Schwarzkopf's heritage inspires trust worldwide — where innovation meets timeless care.

Keune embodies a legacy of Dutch craftsmanship and innovation, delivering professional haircare products that inspire creativity and excellence.

Since 1922, Keune has combined advanced science with artistry to develop formulas that nourish, protect, and style hair with precision.

Focused on empowering stylists and consumers alike, Keune offers tailored solutions for every hair type and style — from vibrant color lines to intensive treatments and styling essentials. The brand champions sustainable practices while pushing the boundaries of haircare technology.

Keune is more than a product line; it's a commitment to quality, creativity, and the pursuit of perfect hair.

OSIS+ by Schwarzkopf Professional is designed for those who live to create — offering a vibrant range of styling products that inspire bold, innovative looks.

Known for its high-performance formulas, OSIS+ delivers precise control, texture, and volume to bring every hairstyle to life.

Whether sculpting sharp edges, defining waves, or adding effortless movement, OSIS+ fuels creativity with products that work hard and play harder. Lightweight yet powerful, each formula supports versatility and long-lasting hold without compromise.

OSIS+ stands at the intersection of artistry and performance — empowering hairdressers and trendsetters to push the boundaries of style.

American Crew is a pioneer in men’s grooming, combining timeless barber traditions with contemporary style and functionality.

Built for the modern man, the brand offers a comprehensive range of hair, beard, and body products designed to deliver effortless, refined looks with confidence.

With a focus on quality ingredients and easy-to-use formulas, American Crew empowers men to take control of their appearance — from everyday essentials to advanced styling solutions. Trusted by barbers worldwide, it stands as a symbol of authentic masculinity and grooming excellence.

More than products, American Crew shapes the way men express their style with simplicity and precision.

Joico stands at the forefront of professional haircare, driven by a passion for restoring strength, vibrancy, and resilience to every strand. Known for pioneering the concept of healthy hair from the inside out, Joico combines cutting-edge science with nourishing ingredients to transform damaged and color-treated hair.

The brand’s innovative formulations harness the power of peptides, antioxidants, and moisture-binding complexes to rebuild hair’s natural structure while protecting it from daily stressors. Joico’s commitment to education and innovation ensures stylists and consumers alike have access to salon-quality solutions that deliver visible, lasting results.

From powerful shampoos and conditioners to advanced repair treatments and color-care systems, Joico supports hair at every stage of its journey — making healthy, radiant hair an achievable reality for everyone.

As a global leader in professional styling tools, BaBylissPRO sets the standard for innovation, performance and durability. Trusted by top stylists worldwide, our comprehensive range of flat irons, curling wands, dryers and clippers combines advanced technology with ergonomic design for superior control and consistent results.

We revolutionize styling with groundbreaking features:

• Titanium and ceramic heating elements for even heat distribution
• Ionic technology to reduce frizz and enhance shine
• Ultra-responsive temperature controls for customized styling
• Lightweight, salon-tested designs that reduce fatigue

From runway-ready curls to precision fades, BaBylissPRO tools are built to withstand the demands of professional use while protecting hair integrity. Our commitment to technological advancement helps stylists work smarter, faster and more creatively.

BC Bonacure – Targeted Solutions for Healthy, Resilient Hair

BC Bonacure by Schwarzkopf Professional offers a specialized line of haircare products designed to address specific hair concerns with precision and care. Combining advanced research with high-quality ingredients, BC Bonacure delivers tailored treatments that restore strength, moisture, and vitality to every hair type.

The brand focuses on science-backed formulas that work deeply to repair damage, protect against environmental stressors, and maintain optimal hair health. From intense hydration and color protection to rebuilding and smoothing, each product is crafted to meet the evolving needs of modern haircare.

With a commitment to innovation and salon-quality performance, BC Bonacure empowers users to achieve healthier, more manageable hair — no matter the challenge.

Biotop Professional brings together scientific expertise and professional haircare to offer solutions focused on scalp health and hair regeneration.

Developed with dermatologists and hair experts, the brand prioritizes a holistic approach to hair wellness, combining gentle yet effective ingredients to treat common scalp concerns like sensitivity, dandruff, and thinning.

Its innovative formulas blend natural extracts, peptides, and vitamins designed to stimulate healthy hair growth while restoring balance to the scalp environment. Biotop Professional caters to clients seeking both prevention and repair, emphasizing long-term hair vitality without harsh chemicals or irritation.

Through continuous research and a commitment to quality, Biotop Professional stands as a trusted ally for those aiming to nurture hair from the roots up.

Known for its groundbreaking tools like the Supersonic™ hair dryer, Airwrap™ styler, and Corrale™ straightener, Dyson merges cutting-edge innovation with hair health in ways no other brand does.

Each device is the result of years of research, backed by powerful digital motors and intelligent heat control systems that protect the hair from extreme heat damage. The goal isn't just to style — it's to preserve the strength, smoothness, and shine of every strand.

With minimalist design, advanced airflow engineering, and salon-quality results at home, Dyson empowers users to style efficiently, safely, and beautifully.

This isn't just premium styling — it's haircare built on science, trusted by professionals, and loved by those who demand more from their tools.

Ergo is a brand created with one mission: to make hairstyling more efficient, ergonomic, and sustainable — without compromising results.

Beloved by professional stylists around the world, Ergo specializes in high-performance brushes and tools engineered to reduce hand, wrist, and shoulder fatigue during long hours behind the chair.

Each tool is meticulously designed using lightweight, heat-resistant materials and features that promote smoother blowouts, better tension control, and less damage to the hair cuticle. From their iconic vented paddle brushes to round brushes with seamless handles and tourmaline-infused bristles, Ergo delivers both comfort and performance in every stroke.

This is more than styling equipment — it's a commitment to healthier styling for both the artist and the hair.

GHD (Good Hair Day) is a global leader in luxury hair styling tools, trusted by professionals, celebrities, and fashion insiders alike.

Born in the UK, GHD’s mission is to empower women everywhere with the confidence that comes from having a truly good hair day — every day.

Known for its intelligent heat technology, GHD tools are engineered to deliver consistent, optimal styling temperatures (185°C) — the sweet spot for creating long-lasting styles without unnecessary heat damage. From the iconic Platinum+ straightener to the Helios hair dryer and Curve curling wands, each product blends science, style, and salon-quality performance.

GHD is more than a tool brand — it’s a beauty partner backstage at fashion weeks, in editorial shoots, and in everyday routines. Sleek, powerful, and protective — GHD gives you results that look as good as they feel.

IGK was created by four celebrity stylists who saw a gap between traditional salon brands and the fast-paced, expressive lives of modern consumers.

Designed in Miami, LA, and NYC — and inspired by street style, music, and culture — IGK delivers bold, high-performance haircare that's as effortless as it is effective.

Focused on clean, cruelty-free formulas with innovative textures and instant results, IGK products are made for people who want great hair without the 10-step routine. From the cult-favorite First Class Dry Shampoo to ultra-lightweight texture sprays and damage-repair masks, every product is created with intention: to fit your lifestyle, not slow it down.

IGK speaks to the unapologetic, the creative, the ones who break rules and rewrite beauty standards — one perfectly undone look at a time.

R+Co – Collective Creativity. Clean Formulas. Signature Style.

R+Co is a boundary-pushing haircare brand created by a collective of top editorial and salon stylists who believe that hair is a canvas for self-expression. From fashion runways to creative studios, R+Co bridges the gap between artistry and performance with products that don’t just work — they inspire.

Every formula is vegan, cruelty-free, and free from sulfates, parabens, and harsh chemicals. Powered by skincare-grade ingredients and innovative textures, R+Co products deliver instant results while improving long-term hair health. Whether you want lived-in texture, bold volume, or ultra-sleek shine, there's an R+Co product designed with your style in mind.

But R+Co is more than haircare — it’s an experience. With signature fragrances, sleek packaging, and editorial-level performance, it’s made for those who treat hair as an extension of their personal identity.

Revlon is a heritage beauty brand that has shaped generations of style, confidence, and self-expression.

Founded in 1932, Revlon has become a global icon by delivering innovative haircare, skincare, and cosmetics that are both high-performing and accessible.

In haircare, Revlon offers a wide range of salon-inspired tools and formulas — from nourishing shampoos and color treatments to professional-grade dryers and stylers. Designed to bring out the best in every hair type, Revlon's products combine cutting-edge technology with everyday usability.

Revlon's mission is to make beauty empowering and inclusive — not complicated. It's about giving people the tools they need to feel bold, expressive, and authentically themselves — whether through color, texture, or shine.

Classic yet forward-thinking, Revlon continues to redefine what beauty means — and puts professional quality into the hands of everyone.

SEXYHAIR – BIG HAIR, BOLD ATTITUDE

SexyHair is more than just a name — it's a movement rooted in confidence, self-expression, and unapologetically bold style. Famous for its Big Sexy Hair Spray & Play hairspray, the brand has built a legacy on helping people create volume, texture, and statement looks that turn heads and hold all day.

From fine strands needing lift to curls craving shape and definition, SexyHair offers targeted solutions powered by high-performance ingredients and salon-quality hold. Every formula is crafted to boost body, enhance structure, and give hair the power to stand tall — literally and figuratively.

With a fun, fearless spirit and results that speak for themselves, SexyHair encourages you to own your style and wear it loud. Because sexy isn't just how you look — it's how you feel.

UNITE – Performance-Driven Haircare, Trusted by Professionals

UNITE is a premium, salon-born haircare brand created with one clear goal: to deliver high-performance products that actually work — in the salon and at home. Trusted by top stylists and celebrity hair artists worldwide, UNITE offers a curated collection of over 45 professional-grade products designed to meet the real needs of every hair type and styling routine.

Formulated without parabens, sulfates, and harsh chemicals, UNITE blends clean science with effortless usability. From the cult-favorite 7SECONDS Detangler to volume-boosting sprays, repairing treatments, and styling classics, every formula is rigorously tested to deliver results clients can feel and see.

Built on education, performance, and simplicity, UNITE empowers stylists to create, clients to maintain, and everyone to love their hair without compromise.

VERB – Clean, Honest Haircare That Works

Verb was built on a simple idea: salon-quality haircare should be easy, effective, and accessible — without compromising on ingredients or results. Born in Austin, Texas, and crafted with a no-fuss, no-fluff philosophy, Verb delivers clean formulas that hydrate, style, protect, and repair — all at a price that makes sense.

Every product is cruelty-free, color-safe, and free of parabens, sulfates, and gluten. Whether it's the best-selling Ghost Oil for weightless shine or the Volume Dry Texture Spray for effortless lift, Verb designs straightforward solutions for real people and real routines.

Loved by stylists and consumers alike, Verb is about keeping it simple — and keeping it honest. No overcomplication, no overpricing — just great hair, made easy.