From the award-winning anti-frizz experts at Color Wow, DREAMING is the revolutionary new way to “mask” hair damage AND to prevent frizzy, puffiness. In mere minutes, DREAMING refinishes and polishes hair strands. Even dehydrated, frayed, frazzled hair becomes smooth, refined and aligned....looks totally reborn!...

New for ultimate Curl Flexibility. DevaCurl's formulas are dermatologist co-developed, backed by science and stylist approved. Meet DevaCurl's superhero styler. This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz control. This multitasking, ultra-rich cream with a...

Youth Juice Collagen Scalp Serum helps create optimal scalp condition for youthfully thick, supple, resilient hair. Best all hair types. Ideal for hair that’s thinning, shedding or breaking. As scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become...

If you want the kind of sexy iconic hair Chris Appleton is famous for, super healthy, supple, glossy hair texture, this is the masque for you! Perfect for all hair types: fine, thin, coarse, frizzy, curly, wavy. Best treatment for dry, dehydrated, or damaged...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything...

CURL WOW for curly/coily hair types for types This innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything...

Meet the “curl whisperer”! Breakthrough, light-as-water spray air-dries to deliver the silky, glossy, perfectly defined, “crunch-free” curls of your dreams! Finally! A “one and done” styling solution for most waves, classic curls and spirals. Delivers all the combined benefits of out-dated  gels, serums and...

Style waves, curls, updos, and big-volume styles that won’t flake or fall flat with this advanced, strong-hold hairspray. Its non-dulling, crystal-clear, less-wet formula brushes out effortlessly and dries quickly, depositing 50 percent less alcohol than leading competitors. It also provides 82 percent style retention...

Nioxin Pro Clinical's System Kit 1 is an easy 3-step regimen designed for natural, untreated hair with light thinning. Clinically and dermatologically tested, this complete scalp & hair thickening system thickens and strengthens your hair against breakage from the root to tip. 8 out...

Nioxin Pro Clinical's System Kit 1 is designed for natural, untreated hair with light thinning. Clinically and dermatologically tested, this nourishing and protective leave on treatment strengthens each strand from within, resulting in thicker, fuller hair. Formulated with a powerful blend of niacinamide, biotin...

Nioxin Pro Clinical's System Kit 1 is designed for natural, untreated hair with light thinning. Clinically and dermatologically tested, this shampoo nourishes and gently cleanses your hair to prevent against follicle-clogging sebum, resulting in thicker, fuller hair. Formulated with a powerful blend of niacinamide,...

Nioxin Pro Clinical's System Kit 4 is designed for natural, untreated hair with progressed thinning. Clinically and dermatologically tested. Nioxin System Kit 4's hair thickening treatment delivers essential nutrients, antioxidants, and botanicals to the scalp, nourishing and protecting it against damage. It also helps...

DESCRIPTION A professional-quality shampoo designed to gently cleanse and protect color-treated hair while enhancing vibrancy and strength. Infused with WellaPlex bonding technology, this formula helps reinforce hair structure, improve resilience, and maintain long-lasting color brilliance. Leaves hair feeling soft, smooth, and healthy with a...

DESCRIPTION A deep-conditioning treatment designed to strengthen and protect color-treated hair while enhancing vibrancy and shine. Infused with Wella’s exclusive WellaPlex bonding agent, this rich mask helps repair hair structure, improve resilience, and maintain color brilliance. Ideal for dry, damaged, or chemically processed hair,...

DESCRIPTION A sulfate-free, residue-free curl shampoo designed to gently cleanse while reinforcing hair from the roots. Powered by Root-Locking Technology, this formula strengthens fragile curls, reducing breakage and promoting healthier, more defined curls over time. Free from harsh detergents and heavy residues, it leaves...

DESCRIPTION A breakthrough leave-in treatment that instantly repairs and strengthens damaged hair at the molecular level. Powered by K18’s patented peptide technology, this mask works to reverse damage caused by chemical treatments, heat styling, and environmental stressors. It restores elasticity, softness, and shine, leaving...

DESCRIPTION A powerful yet gentle detox shampoo designed to deeply cleanse the scalp and hair by removing product buildup, excess oil, and environmental impurities. Infused with K18’s patented peptide technology, this sulfate-free formula helps maintain hair health while supporting the K18 molecular repair treatment....

DESCRIPTION A professional-strength shampoo designed to cleanse while repairing and strengthening damaged hair. Formulated with Wella’s Silk Amino Acids and EDDS technology, this shampoo gently removes impurities while reinforcing hair fibers from within, helping to reduce breakage and improve resilience. Leaves hair feeling soft,...

DESCRIPTION A luxurious, deep-conditioning treatment designed to repair and protect severely damaged hair. Infused with Silk Amino Acids and Wella’s exclusive EDDS technology, this mask strengthens hair from within, helping to reduce breakage and restore resilience. It provides intense nourishment, leaving hair soft, smooth,...